Whether you’re a B2B or B2C company, having your own research community or panel can deliver fast insights into the attitudes, behaviors, and decision-making processes of your customers.
Communities and panels give companies the opportunity to deepen their relationships with their customers and gain a better understanding of what drives purchases and loyalty. The insights they generate can guide companies as they refine and launch new products or services and address improvements to the customer experience.
Members of your community or panel are recruited and screened based on your target audiences and are not engaged in other research. It’s important that members feel connected, valued, and responsible for sharing their feedback towards a common goal — improving customer experience.
Ortusmr team of market research specialists, including a dedicated manager for you, reduces your risk and allows you to continue to focus on your business. Our collaborative and turnkey approach is often less expensive than allocating an internal resource to manage the project.
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